Wholesale Partnership Program

Aura Candy partners with select retailers, corporate buyers, event planners, and hospitality businesses who share our commitment to quality. Our wholesale program offers competitive pricing, dedicated account support, flexible ordering options, and marketing assistance to help our partners succeed. Whether you're a boutique retailer looking for unique products, a corporate buyer sourcing gifts, or an event planner needing quality confections, we have solutions to meet your needs.

We believe successful wholesale relationships are built on mutual respect, clear communication, and shared goals. We work closely with our partners to understand their specific needs and provide tailored support. Our wholesale team brings years of experience in the confectionery industry and is committed to helping your business thrive by offering products your customers will love.

Who We Partner With

Retail Stores

We work with specialty food stores, gift shops, candy stores, gourmet markets, museum and attraction shops, and boutique retailers. Our premium products appeal to customers seeking quality confections and unique gifts. We provide attractive retail packaging, suggested retail pricing, point-of-sale materials, and promotional support. Many retail partners feature Aura Candy as a premium option differentiating them from mass-market competitors.

Corporate and Business Buyers

Corporate clients use our products for employee gifts and appreciation, client gifts and corporate entertaining, event catering, office snacks and break rooms, and promotional items. We can accommodate large orders, provide custom packaging with your branding, offer flexible delivery schedules, and work within corporate purchasing requirements. Our quality and presentation make positive impressions that reflect well on your organization.

Hotels and Hospitality

Hospitality businesses including hotels, resorts, spas, bed and breakfasts, and restaurants use our products for welcome amenities, turn-down service, gift shop retail, restaurant desserts and petits fours, and event catering. We offer hospitality-specific packaging, consistent quality for brand standards, reliable delivery, and products that enhance guest experiences. Many hospitality partners report that guests specifically compliment our candy.

Wedding and Event Planners

Event professionals rely on us for wedding favors, corporate event catering, fundraising galas, conference gifts, and special celebrations. We provide consultation on product selection, custom packaging options, order planning assistance, reliable delivery, and competitive pricing for large events. Our products photograph beautifully and contribute to memorable events.

Wholesale Benefits and Support

Wholesale partners receive substantial benefits beyond competitive pricing. We provide dedicated account representatives who understand your business and are available for questions, orders, and support. Partners receive advance notice of new products and limited editions, access to exclusive wholesale-only items, flexible payment terms for qualified accounts, and marketing materials including product photos, descriptions, and suggested selling points.

We also offer merchandising guidance on product display and presentation, inventory management assistance, seasonal planning support, and customer service support for your customers. We want our partners to succeed because their success is our success. This partnership approach distinguishes us from vendors who simply take orders and ship products.

Product Availability

Wholesale customers have access to our full product range including Classic Collection, Specialty Line, Artisan Series (subject to availability), seasonal and limited editions, and gift box assortments. We also develop wholesale-specific packaging options including bulk packs for high-volume users, display-ready packaging for retail, customizable gift boxes, and private label options for qualified partners with minimum order quantities.

Pricing and Terms

Wholesale pricing is tiered based on order volume with increasing discounts for larger orders. Minimum order quantities apply, typically $500 for initial orders and $250 for reorders from established accounts. We offer flexible payment terms including net 30 for approved accounts, credit card processing, ACH bank transfers, and purchase orders from established businesses and institutions.

We provide transparent pricing with no hidden fees. Shipping costs are additional and calculated based on destination and shipping method. For large or regular orders, we can arrange contract rates with carriers to minimize shipping expenses. We're also happy to work with your preferred shipping carriers when appropriate.

Quality Assurance for Wholesale Partners

Wholesale orders receive the same rigorous quality control as direct consumer orders. Every batch is tested, every product is inspected, and nothing ships unless it meets our standards. We provide certificates of analysis upon request, detailed allergen and ingredient information, shelf-life and storage guidance, and lot number documentation for traceability. These quality assurances are particularly important for corporate and institutional buyers with specific requirements.

Custom and Private Label Options

For qualified partners with sufficient volume, we offer custom packaging with your branding, private label products, custom flavor or formulation development, and exclusive product arrangements. These services require minimum order quantities and lead times but provide unique opportunities to differentiate your offerings. Our R&D team can work with you to develop products meeting your specific requirements while maintaining the quality standards that define Aura Candy.

Getting Started

Starting a wholesale relationship with Aura Candy is straightforward. First, contact our wholesale team at wholesale@auracandy.com or call (555) 123-4567 ext. 2. We'll discuss your business, needs, and how we can help. You'll receive a wholesale application to complete, providing basic business information, resale certificate or tax ID, and references if applicable.

Once approved, you'll receive a welcome package including a wholesale price list, product catalog with detailed descriptions and images, ordering instructions, and terms and conditions. Your dedicated account representative will guide you through your first order and be available for ongoing support. We typically process applications within 3-5 business days.

Ordering Process

Wholesale ordering is designed to be efficient and convenient. Place orders by email, phone, or online portal (for established accounts). We confirm orders promptly with expected ship dates, prepare your order with our standard quality checks, ship via your preferred carrier or our recommendations, and provide tracking information and invoicing. Rush orders may be accommodated when possible, though we encourage advance planning to ensure product availability.

Marketing and Sales Support

We provide comprehensive marketing support to help partners sell our products including high-resolution product photography, detailed product descriptions and selling points, information about our quality standards and certifications, suggested retail pricing guidance, social media content you can share, and seasonal promotion ideas. We also feature select retail partners on our website's store locator and social media channels, driving customers to your location.

Training and Education

For retail partners, we offer product training for staff so they can knowledgeably discuss our candy with customers. This includes information about our production process, key differentiators and quality points, flavor profiles and pairing suggestions, and allergen and ingredient information. Educated staff sell more product and provide better customer service, benefiting everyone. We can provide training via phone, video call, or in-person visits to your location.

Success Stories

We're proud of our wholesale partners' successes. A boutique gift shop in Seattle reports that Aura Candy consistently ranks among their top-selling items with customers specifically returning for our products. A corporate client in San Francisco has ordered our candy for employee gifts for three consecutive years, noting consistently positive feedback. A resort in Oregon features our chocolates as turn-down amenities and receives frequent guest inquiries about purchasing them. These success stories demonstrate how quality products create satisfied customers and repeat business.

Frequently Asked Questions

What are minimum order requirements?

Initial orders typically require a minimum of $500. Reorders from established accounts have a $250 minimum. Larger orders qualify for better pricing, and we're happy to discuss specific situations if minimums present challenges.

Do you offer exclusive territories?

We generally don't offer exclusive territories, believing multiple partners can succeed in the same market by targeting different customer segments. However, we limit partners in specific categories (e.g., we won't partner with competing candy stores in the same small town) to protect everyone's interests.

Can I order samples before committing?

Yes! We offer sample packs at reduced pricing for prospective wholesale partners. This allows you to evaluate our products before placing a full order. Contact our wholesale team to request a sample pack.

What is your return policy for wholesale orders?

We stand behind our products. If there's a quality issue with any order, contact us immediately and we'll replace or refund the affected products. For orders without quality issues, returns may be accepted on a case-by-case basis subject to restocking fees. We work with partners to prevent issues through proper ordering and inventory management.

Ready to Partner With Us?

Contact our wholesale team to get started

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